Tuesday, January 15, 2013

Truth In Advertising Doesn't Have to Hurt

I have a bone to pick with Ella's Kitchen.

I received Apple/Strawberry Nibbly Fingers, "gently baked whole grain oat finger bars," as a gift. They didn't seem too bad but I always check the ingredients to see what kind of processed numnum I might be about to feed my child.

First ingredient: organic whole grain oats. One gram of sugar and 7% daily value of protein per serving. Not bad. I mean, it doesn't have the 60% daily value of calcium and 20% daily value of potassium that my full pint of Stonyfield Farm Frozen Yogurt has, but not every meal can be as wholesome as that. Am I right?

But wait. (And here's the kicker.) Each Nibbly Finger, which is not even the size of a pen, has THREE SERVINGS:


Must we play this game even with kiddy food? C'mon, Ella's Dad -- I thought you Brits were above such silly games.

Let's call a spade a spade, shall we? Each Nibbly Finger has 90 organic calories, 3 organic grams of sugar, 3 organic grams of fat and 3 organic grams of protein. It's a perfectly fine mid-afternoon snack. Plus, Henry likes it.

There, that wasn't so hard, was it?